Founder and managing director Ron leads the business. Ron's international credentials span more than 30 years and include delivering campaigns and projects at the UN in New York, the EC in Brussels, and more generally across the Middle East, USA, Europe and South Africa including ten years at a major Japanese investment bank.

Partner Trevor's track record in international media relations is built on more than two decades of experience spanning boardrooms, battlefields and the corridors of power. Trevor's record both as an acclaimed journalist and as a senior adviser to multinationals such as Tesco, Danone and Cadbury vouches for a unique understanding of both sides of the delicate balance of media relations.

Associate partner Jo is an accomplished project manager, running key projects for Etoile in multiple geographies. She is a fluent Spanish speaker.

Partner Guy has 30 years’ experience advising corporates in the UK and internationally on brand strategies and creative implementation including marketing campaigns, investor relations programmes and sustainability frameworks and reporting. His approach has been to bring fresh thinking and to devise a distinctive shape and focus to any given positioning assignment.

Associate Partner Victoria has over 10 years’ experience in the Middle East providing strategic, political, counter-terrorism and regional conflict analysis to senior leaders in government and the private sector.

Partner Joe co-founded and later headed the geopolitical team of the world’s largest PR agency network and has also acted as Special Advisor to the Secretary General of The Commonwealth of Nations. He has advised many high profile organisations and individuals on their business and communication issues from a political, media or public policy angle. Joe is a former journalist.

Education Partner Veli heads up our education team, leading the EDDS project and our multi-year engagement with the joint Horizon/UKRI funded TRUSTEE research project

Partner Etoile's philanthropy specialist, Susannah'’s career has spanned the communications industries; advertising in the 1980s, public relations and strategic communications in the '90s, sport and entertainment into the new millennium, and most recently, 12 years in philanthropy– where the sum total of her experience comes together for a greater purpose.

Associate partner Betsy's experience spans advertising, brand strategy and US and UK politics. She holds an MSc in Politics and Communication from the London School of Economics and Political Science and a Bachelor's degree in Journalism and Mass Communications from the University of Nebraska.

Marketing & Communications Director @LOWEurope Brendan is a communications strategy expert and author with extensive experience at a senior level. His expertise in all types of marketing communications encompasses advertising, media and public relations; government and policy communications; broadcast and print journalism; media coaching; writing and publishing. He was Director of Communications of the UK Conservative Party (reporting to Prime Ministers Margaret Thatcher and John Major).

Deputy Managing Director @LOWEurope Karen is the Deputy Managing Director at LOW. She provides hands on expertise in events programming and management, in-depth insight into the workings of EU institutions, and strategic advice to clients on how to get their messages across to key stakeholders and decision makers.

Founder and Managing Director @LOWEurope Sally Low is the Founder and Managing Director of LOW, responsible for seeing that all our clients achieve their objectives. After working as an Education Adviser to the UK Conservative Party, she gained extensive experience of managing large and complex policy based communications projects from her time at the British Chambers of Commerce (BCC) where she was Director of Policy and External Affairs.